CUSTOMER PROPENSITY
• Reduce the cost per £ recovered or £ sale and save OPEX
• A set of simple to apply propensities for a given outcome
Customer Propensity Scores
Case study
In live deployments our daily propensity scores realise c. 60% reduction in cost per £ recovery over incumbent big-3 bureau book-on scores. Example propensities include propensity for payment, propensity for purchase, best channel for customer engagement and propensity for a customer to respond to a channel.
For more details see our new customer propensity product page.
